Two weeks ago as I scurried up Eighth Avenue from Port Authority a giant "S" was being hung outside an innocuous coffee shop ––– so I thought! Turns out it's the latest outpost of Shake Shack, the burger joint with legions of fans. True to expectations, the line was a block long! Devoted followers can't get enough of Danny Meyer's burgers, fries, shakes and frozen custard. Are they crazy? Can't you get a good burger anywhere else? When the lines are shorter (I don't know if that will ever happen) I will investigate myself--maybe on a Tuesday since the frozen custard calendar says the flavor of the day is "Sweet Corn." Intriguing.
Shake Shack
691 Eighth Avenue (44th Street)
Daily 11 am to midnight
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